Flora
BRANDING, PRINT COLLATERAL, COPYWRITINGIndustry: Florist
Flora is a bright, expressive and modern florist whose values centre around sustainability and creativity! During the brand strategy process, I developed the design to be playful, colourful, but to also feel organic, staying true to the brand values. The goal was to create a visual identity that felt fresh and inviting, while still maintaining a grounded and sustainable approach.
Included in the scope of this project were business cards, eco-friendly packaging, stickers and social media templates. Each element captures Flora’s personality of playful and modern—creating a cohesive and memorable brand experience that resonates with both customers and the brand’s values.
DESIGN NOTESA vibrant colour palette, featuring soft greens, yellows, and pops of pink, evokes the freshness of flowers, while earthy tones reflect the brand’s eco-conscious approach. Modern sans-serif typography is paired with hand-drawn accents to convey Flora’s artistic, personal touch.
Organic elements like floral illustrations and recycled materials are used across all touch points, from business cards to eco-friendly packaging, ensuring a cohesive and memorable brand experience that is both modern and environmentally responsible.
APPLICATION & USAGEFlora brand is applied across key touchpoints to create a seamless and engaging experience that reflects the brand’s personality and values. The eco-friendly packaging reinforces the commitment to sustainability, using recycled materials and natural textures to make every product feel thoughtful and environmentally responsible.
Business cards serve as a tangible introduction to the brand, using playful typography and vibrant colors to immediately convey Flora’s creative and modern ethos. Social media templates ensure a cohesive online presence
