Surplus Soaps
BRANDING, PRINT COLLATERAL, SOCIAL MEDIA TEMPLATES, COPYWRITING. Industry: Skincare
Surplus Soaps is an organic soap brand that celebrates sustainability and self-care in perfect harmony. Made from the rinds and oils of organic fruits and vegetables, each soap is thoughtfully crafted to transform nature’s surplus into moments of guilt-free indulgence.
Rooted in the beauty of raw materials, Surplus Soaps combines hand-drawn illustrations and rustic, organic designs to create packaging that feels as authentic as the product itself. With warm, inviting colors and fresh, playful accents inspired by a circus-like vibrancy, the visual identity captures the brand’s ethos of joy, sustainability, and artisanal craftsmanship.
Brand Goals
To redefine sustainable skincare by transforming surplus organic materials into luxurious, guilt-free products. The brand’s mission is to promote sustainability through the creative repurposing of fruit and vegetable rinds and oils, reducing waste while delivering high-quality, natural soaps.
By fostering a deep connection to nature, Surplus Soaps celebrates the raw beauty of organic forms and encourages customers to embrace sustainable living.
Design Notes
The design for Surplus Soaps draws inspiration from the natural, unrefined beauty of organic fruits and vegetables, reflecting the brand’s sustainable ethos and artisanal craftsmanship. Hand-drawn illustrations form the foundation of the visual identity, evoking a rustic, handmade feel that mirrors the soap-making process. These illustrations incorporate organic patterns and textures, inspired by the shapes and lines found in nature.
The color palette is warm and inviting, with earthy tones that convey natural simplicity, accented by pops of vibrant, fresh colors to create a playful, circus-like charm. This balance of warmth and vibrancy captures the joy and indulgence of the product while maintaining a connection to its organic origins.
